Things I've Learned While Growing A YouTube Channel To 3000 Subscribers

If you would have told me two years ago, that I was going to start a YouTube channel and run it, joyfully and (somewhat) successfully, for a whole year, I would have a) laughed nervously, b) excused myself, and c) sought out professional help.

Because I would have suspected an imminent mental breakdown or mid-life crisis.

A few years ago, I was at my wit's end, career-wise. Burnt out, melancholic, and with crippling anxiety and confusion about what to do with my life. I couldn't write anymore (my whole occupation up until then.) I could not reply to emails, or even formulate cohesive thoughts. So starting a YouTube channel would have sounded about as reasonable as becoming a motivational speaker or a life coach.

Of course, I didn't start my channel while still in that self-loathing state. I recovered a lot over the course of the next year, mainly thanks to sick-leave benefits, watercolor painting, and releasing the need to ever become “successful” or “remarkable”. I created a blank slate for myself. And from that blank slate, new ideas about who I could be and what I could do started to emerge.

I'd watched YouTube somewhat habitually for a long while, and followed a handful of creators I enjoyed. Most of them gamers or creatives. And it was through them that I realized what being a YouTuber could be like. I got curious about their world. I admired being able to show up like that, just the way you are, and entertain people, or share a story, or teach a skill. I'm a former actor, so I have an exhibitionistic side. I've always enjoyed cracking jokes and making people laugh. And the possibility of getting to do that in an environment where I could control the whole process and the outcome was intriguing.

Besides, I was an artist now. I could just paint and draw, and add voice-over to it. I didn't need to show my face if I didn't want to.

So I started researching (on YouTube 🙄) how YouTube and making videos worked. Like with everything on YouTube, it was a rabbit hole. It took me several months from getting the initial idea to actually starting my channel. And a few more months to put out my first video, which went live on the 6th of July 2021.

Since then, I've published a new video almost every week. My channel has 45 videos and over 3000 subscribers at the time of this writing. People have spent 8500 hours watching my videos, some of which have gathered 10 000-20 000 views by now. My channel is earning me a modest $60 or so per month.

A few weeks ago, my channel celebrated its first birthday, and I would like to take this opportunity to reflect on what this whole project has taught me. And what it could teach you, if you're curious about starting a YouTube channel.

What I have learned after 1 year as a professional YouTuber:

1. Anyone can "do YouTube"

Truly. Even if you're a camera-shy introvert like me. Even if you never want to show yourself. Even if you don't want to talk on camera, or even off camera, or don't talk at all. There are many ways to make great videos. And there is an audience on YouTube for every topic or niche imaginable.

Yes, there is such a thing as the "typical YouTuber personality." They're often loud, high-energy, good-looking, and talkative, with hundreds of thousands of followers.

But there are a lot more people making a very good living on YouTube who are nothing like that. There are plenty of slightly awkward and shy, but very relatable and sweet people doing great on YouTube. And those people were my primary role models when I started out.

As long as you're drawn to the craft of making videos, and comfortable with putting your work out there, there is nothing holding you back. You don't have to become someone you're not. You don't have to adopt a special "YouTuber voice". You can be you and do great on this platform.

2. Learning how to make good videos takes time

A lot of time. It's very overwhelming when you're a complete newbie like I was. You know what a good video is supposed to look and sound like, and the urge to do everything right from the start is certainly there. But at the same time, there are a million things to learn. And so much you don't even know that you don't know. In other words, a real nightmare for a control freak perfectionist.

But the great thing about being alive today is that everything you need to know is taught online, for free. The way forward is to take just one small step at a time. Being okay with being a beginner. Being okay with putting out crap. But putting it out there anyway. And then creating something just a little less crappy next time.

This became an exciting game to me - the game of becoming less crappy at YouTube. I built a difficulty ladder for myself, where my first video was going to be the simplest, most low-pressure thing I could imagine. No voice-over, no showing my face, just a painting process shot with my iPhone, and cut together with some music. It was "level one", so to speak. And it let me learn the very basics of video editing without overwhelming myself.

From there, I added more types of shots, voice-over, and eventually talking to the camera (which felt sooooooo awkward at first), writing detailed scripts, et. c. For every new video I made, I got a little bit better and quicker at it. The more experienced I became, the more relaxed I got in front of the camera, and the more fun I had. After about six months, I finally started to feel like I knew what I was doing. Which was an amazing feeling.

3. Growth is slow and unpredictable

I was aware and prepared for this right from the start, thanks to my research. I knew no one was going to watch my videos for quite a while. I had heard growth was going to be very slow, especially in the beginning, but then gradually speed up exponentially. And that it was going to happen in spurts, with plateaus in between. You would never know which of your videos would take off, and when.

And this turned out to be my experience as well. Very few people watched my early videos. Which was great, because those videos sucked anyways. 😂 It took me almost exactly six months to reach 1000 subscribers. But only four months to reach 2000. And three months to reach 3000. So it is speeding up, and that is despite my upload frequency slowing down over these past few months.

Once you get the snowball rolling, it's going to have some momentum regardless of what you do. We'll see how it looks in a few more months, when I haven't published anything new for a while. But YouTube is a search engine after all. It's not like Instagram - a hamster wheel that you need to keep running in to stay visible. The stuff you put out on YouTube has a life span. It's going to stay there for many years and rack up views and gather subscribers, if it's any good.

And that's the reason I was comfortable with spending all this time growing my channel. It felt like building a body of work and not like running in the hustle hamster wheel of social media.

My channel will keep growing, with or without me. And I feel proud of myself for enduring those first slow and tedious months before my work gathered momentum. It's probably not that different from any other creative endeavor. Slow and steady persistence is the name of the game. The first year or so is the hardest, but if you could just make it through that - the rest is going to feel much easier. You have gotten the ball rolling, built your skills, and created a body of work that's going to keep doing the work for you.

4. YouTube will mess with your head

Now we get to the not-so-fun realizations after a year of doing YouTube full-time. It messes with your head, big time.

I was prepared for this as well, after watching countless videos by frustrated, depressed, and burnt-out YouTube creators. I knew about the haters and the trolls, the ever-changing algorithm, the pressure of keeping up with uploads, the influence of the channel analytics on your creativity and sense of self-worth, the copyright strikes that could get your channel taken down or demonetized (= removing its ability to earn you money), and much more.

Making a living off of YouTube, or even just spending a lot of time there, comes with some unpleasant side effects. My channel is still very small, so I'm lucky to not experience very many of the creator-specific side effects yet. I haven't had any real haters or trolls, and have managed to keep a regular upload schedule, as well as reply to comments. I haven't been targeted for my occasional uses of GIFs or sound snippets the way I know bigger creators are all the time.

I have let the analytics get to me though. It's inevitable. Every YouTuber will tell you not to obsess over your views, subscribers, watch hours, retention rate, click-through rate, and all of the other metrics YouTube keeps track of for you. It's valuable information since it keeps things transparent and helps you create videos that perform better on the platform.

But. It can also completely cripple you and destroy your self-confidence. Hustle culture among YouTubers is a very real thing. I quickly became exhausted by these "YouTube YouTubers" and their endless videos about how to beat the algorithm. And the YouTube algorithm, being the way it is, kept putting these videos in my feed. Whether I subscribed to them or not. That's just how YouTube works. It knows everything about you, and so it can kind of read your mind. And its algorithm is an engine for obsession and radicalization, taking your curiosity and interests and pushing them to the extremes.

And this, I feel, is the most precarious side effect of spending any amount of time on YouTube. Whether as a creator or a consumer. It will mess with the very core of your being. It will manipulate you. It will erode your ability to pay attention, stay focused, and avoid distractions. It will suck you into rabbit holes and spit you out on the other side, stressed out, exhausted, and confused. It will steal hours of your time every day if you're not careful. It will get you hooked on clickbait and cheap trash content.

I'm not saying YouTube is all crap. YouTube is an amazing platform for which I'm immensely grateful. I rely on it for everything from research, learning creative and practical skills, solving problems, and gathering inspiration, to finding social belonging and connection, feeling less lonely, and getting quality entertainment. YouTube is invaluable and I will never stop using it completely.

If you're still curious about starting a YouTube channel after reading this - if the craft of making videos sounds fun to you - I think you should give it a try. Everyone is different and affected differently by outside factors. A lot of YouTubers take breaks, go on hiatuses, and show up again refreshed and committed. And who knows what will happen to the platform in the future, maybe it will get better.

The truth is: Algorithms come and go, but great content (and content creators) prevail. If you can create good stuff - whether it be video, audio or text - that entertains, educates, and inspires people, and you can do it consistently for a long enough time: You don't have to worry about the algorithm. You just need to do your thing.

So go ahead. Start that channel. Make those first crappy videos. Ignore the stats. Learn the craft. And have a great time doing it. I sure do.