"Conversational is the new professional."
It's a recurring phrase all over the internet where marketing is discussed.
What it means? Writing brand and sales copy in a more relaxed, conversational style. Writing in a way that sounds more like a human being talking than a business writing.
Conversational copy is not a new thing. Most advertisements that have stood the test of time are written in a conversational tone. It worked in the 60s, and it still works today. It's not a trend, it's the hallmark of great copywriting.Read More