I miss old-school blogging

"Writer" has always been my main identity. And writing, my first love and most developed skill.

But for a "writer", I have spend a surprising amount of time doing other things than writing. Like designing websites. Painting and illustration. Marketing consulting. Acting. Programming.

I've written stuff for other people. Like blog posts, newsletters and sales pages.

But my own voice as a writer, my own stories and ideas, have gone largely unexpressed.

It's been a few years since I pulled the plug on my last blog project. It was going well. My email list had grown past its first 1000 subscribers and I had just self-published a book that sold moderately, but nonetheless all over the world.

After the book launch, I kind of burned out. The niche I had chosen felt too limiting and I had nothing left to say. I just wanted to be quiet. Do other things.

So I went back to freelancing. It felt great. For a while. But this last year, I've felt a growing sadness. A sense of not doing what I'm meant to do. I've longed to write with my own voice about the things important and fascinating to me.

I've missed blogging. Real, old-school blogging: Writing about whatever's on my mind. Ranting. Telling funny stories. Telling serious stories. Pouring my heart out. Challenging myself. Exposing difficult truths.

But when I've thought about going back to blogging, I've gotten stuck on strategy. Why do I want to blog? What should and should I not blog about? How should I write, in what language? English or my native Swedish? What is my end goal with the blog? Goddamnit. So many decisions.

It's an occupational hazard - overthinking everything. My years as a copywriter and marketing strategist has messed with my head. All I want is to write freely and joyfully, about anything and everything: Slow living, slow business building, creativity, storytelling and the human experience. I want to review books and tv shows. Start publishing short stories and personal essays.

But then a nagging little voice in my head yells: "Keep your brand together! Stay on-niche! Mind your target audience! Optimize and convert!"

I've been conditioned to have a commercial agenda with everything I do (and write). And yes: If you're doing content marketing or copywriting for your business, you have to have a strategy. Some kind of theme and common thread. A somewhat comprehensive brand. A "call to action."

These are the rules I've put on myself and my clients for years. But now I want to abandon them, and I can't. It's frickin' frustrating.

I have nothing to sell right now. I'm not looking to be hired. I just want to be me, and to write. See where it leads me.

Hopefully to new readers and likeminded people. Maybe to getting published. And publishing stuff myself. We'll see.

I deleted all of my old, boring blog posts. Started from scratch. Time to blog like it's 2006. Carefree and with wild abandon!