1989: Wrote and illustrated my very first story while in kindergarten. About a family of turds living in a house that catches on fire.
2000: Started high school and became hip hop obsessed. Filled notebook after notebook with rhymes and performed my own songs in the school cafeteria.
2007: Discovered blogging while in college studying to become a game developer. (Which in my case meant binge playing World of Warcraft, knitting, and avoiding social interactions.) Started writing every day. Found my voice.
2010: Fresh out of college and broke, I started freelance writing out of pure desperation. And discovered that I loved it. Published a lot of magazine articles about psychology, personal development and online entrepreneurship. Found my journalist voice.
2012: Met my entrepreneur soulmate and co-founded a start-up. Pitched my ass off for several years and got a crash course in salesmanship. Found my copywriting voice.
2013: Worked as a digital strategist for a content agency. Realized I loved the work but was unemployable. Became serious about starting my own business.
2016: Started my first serious blog project for an international audience. Fell madly in love with email marketing.
2017: Moved from Stockholm to the small town of Gävle and started a one-woman web agency named Blackbird. Designed websites for small businesses.
2019: Went back to my true calling: to seduce and enthuse using the power of words. Crawled out of my boring business person shell and stepped up my copy game. Committed to helping others do the same.